LOOK GOOD. FEEL GOOD. PLAY GOOD.

HAIR PRODUCTS BUILT TO

GO AS HARD AS YOU DO.

Hair products engineered for sweat, helmets, heat, movement, friction and time.

30-day money-back guarantee

STEP 1 OF 4: / CLEANSE

RESET SHAMPOO

DAILY HAIR + SCALP CLEANSER

Start with clean hair for easier styling.

Game ready hair starts here.

30-day money-back guarantee

STEP 2 OF 4: / PRE-STYLE

PRIMER PASTE

PREPARE YOUR HAIR FOR BATTLE

Prepare your hair for styling that's locked in all day no matter how hard you go. With heat protectant and fixative strength.

30-day money-back guarantee

STEP 3 OF 4: / STYLER

STRUCTURE CLAY

LOCK IN YOUR HAIR STYLE

A strong holding hair clay that's built for heat, sweat, and action.

30-day money-back guarantee

STEP 4 OF 4: / FINISHER

TEXTURE POWDER

FOR A TRUE MATTE FINISH

Soak up any moisture that may still be present and give your hair texture and volume.

30-day money-back guarantee

PERFORMANCE TESTED

Evaluated for sweat, heat, and action

30 DAY GUARANTEE

Put it to work. If it doesn’t perform, send it back.

MADE IN THE U.S.A.

Proudly manufactured in the United States.

PERFORMANCE FORMULAS

Hair healthy ingredients that work.

PERFORMANCE TESTED

30 DAY GUARANTEE

MADE IN THE U.S.A.

R-SERIES / TEXTURE

THE COMPLETE SYSTEM FOR ULTIMATE TEXTURE.

R-Series / TEXTURE SYSTEM

COMPLETE SYSTEM

$129.95

R-10 / RESET SHAMPOO / STEP 1

CLEAN + RESET

$35.00

R-20 / PRIMER PASTE / STEP 2

PRE-STYLER

$35.00

R-30 / STRUCTURE CLAY / STEP 3

HIGH HOLD

$35.00

R-40 / TEXTURE POWDER / STEP 4

ENHANCE TEXTURE

$35.00

“The clay gives me serious hold without making my hair look stiff or greasy.”

-Tyler R.

“The texture powder adds instant volume without leaving that gritty, chalky feeling.”

-Mason K.

JOIN THE WAITLIST

BUILT DIFFERENT

High performance grooming products for extreme conditions.

EARLY ACCESS

Be the first to get our products.

FOUNDER'S PERKS

Exclusive offers and first run availability.

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HAIR PRODUCTS BUILT TO

GO AS HARD AS YOU DO.

RESET SHAMPOO

DAILY HAIR + SCALP CLEANSER

PRIMER PASTE

PREPARE YOUR HAIR FOR BATTLE

STRUCTURE CLAY

LOCK IN YOUR HAIR STYLE

TEXTURE POWDER

FOR A TRUE MATTE FINISH

PERFORMANCE TESTED

30 DAY GUARANTEE

MADE IN THE U.S.A.

PERFORMANCE FORMULAS

PERFORMANCE TESTED

30 DAY GUARANTEE

MADE IN THE U.S.A.

R-SERIES / TEXTURE

R-Series / TEXTURE SYSTEM

R-10 / RESET SHAMPOO / STEP 1

R-20 / PRIMER PASTE / STEP 2

R-30 / STRUCTURE CLAY / STEP 3

R-40 / TEXTURE POWDER / STEP 4

-Tyler R.

-Mason K.

BUILT DIFFERENT

EARLY ACCESS

FOUNDER'S PERKS

30

DAY GUARANTEE